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	1.	Building brands directly: Creating business value from customer relationships / by Stewart Pearson. by Pearson, Stewart Material type: Text; Literary form: Not fiction Publication details: Washington: New York University, 1996 Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R658.84 PEA. Add to cart (remove)
	2.	Ogilvy on advertising / by David Ogilvy. by Ogilvy, David Material type: Text; Literary form: Not fiction Publication details: New York: Vintage Books, 1985 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 OGI. Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1). (1 votes) Place hold Add to cart (remove)
	3.	Hegarty on advertising: turning intelligence into magic/ by John Hegarty. by Hegarty, John Material type: Text; Format: print ; Nature of contents: Publication details: New York : Thames & Hudson Ltd., ©2011 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1092 HEG. Place hold Add to cart (remove)
	4.	Truth, lies, and advertising: the art of account planning / by Jon Steel. by Steel, Jon Material type: Text; Format: print Publication details: New York : Wiley, ©1998 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.111 STE. Place hold Add to cart (remove)
	5.	Twenty ads that shook the world: the century's most groundbreaking advertising and how it changed us all. / by James B. Twitchell. by Twitchell, James B Material type: Text; Format: print Publication details: New York : Three Rivers Press, ©2000 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 TWI. Place hold Add to cart (remove)
	6.	The new entrepreneur's guide to setting up and running a successful business / by Paul Kendall. by Kendall, Paul (Paul Francis) [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, Taylor & Francis Group, A Productivity Press Book [2018] Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.11 KEN. Place hold Add to cart (remove)
	7.	Advertising in contemporary consumer culture. by Hellene de burgh woodman by De Burgh-woodman, Helene. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Springer Berlin Heidelberg, 2018 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WOO. Lists: New Arrarivals 1 July to 31 July 2022. Place hold Add to cart (remove)

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