Twenty ads that shook the world: the century's most groundbreaking advertising and how it changed us all. / by James B. Twitchell.

By:

Twitchell, James B

Material type: Text

9780609807231

Subject(s):

DDC classification:

659.1 TWI

Summary: Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	659.1 TWI (Browse shelf(Opens below))	Available		000577

Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well.

There are no comments on this title.

to post a comment.