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101.
Permission marketing/ by Seth Godin. by
Material type: Text Text; Format: print
Publication details: London: Pocket Books, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 GOD.

102.
The art of digital marketing: the definitive guide to creating strategic, targeted and measurable online campaigns/ by Ian Dodson. by
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 DOD.

103.
The 22 immutable laws of branding / by Al Ries and Laura Ries. by
Material type: Text Text; Format: print
Publication details: Britain : Profile Books, 1998
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 RIE.

104.
30 second thrillers: tales that tell the stories behind the ads we love / by K. V. Sridhar. by
Material type: Text Text; Format: print
Publication details: New Delhi: Bloomsbury, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 SRI.

105.
Advertising and promotion: an integrated marketing communication perspective / by George E. Belch, Michael A. Belch and Keyoor Purani. by
Edition: 9th ed.
Material type: Text Text; Format: print
Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 BEL. Not available: Indian Institute of Management Visakhapatnam - Andhra University: Checked out (1).

106.
Reviving and accelerating India's exports : policy issues and suggestions / by Dr. H. A. C. Prasad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Ministry of Finance, Government of India, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 382.954 GOI.

107.
Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets/ by Geoffrey A. Moore. by
Material type: Text Text; Format: print
Publication details: New York: Harper Collins, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 620.00688 MOO.

108.
Sales and distribution management: an Indian perspective / by Pingali Venugopal. by
Material type: Text Text; Format: print
Publication details: New Delhi, India: Sage Publications, 2008
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.810954 VEN.

109.
Consumer behavior / by Leon G Schiffman, Joseph Wisenblit and S Ramesh Kumar. by
Edition: 11th ed.
Material type: Text Text; Format: print
Publication details: Delhi: Pearson, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH.

110.
Marketing research: an applied orientation / by Naresh K Malhotra and Satyabhusan Dash. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Noida: Pearson, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 MAL.

111.
Winning in emerging markets : a road map for strategy and execution / by Tarun Khanna, Krishna G. Palepu and Richard J. Bullock. by
Material type: Text Text; Format: print
Publication details: Boston: Harvard Business Press, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.4012091724 KHA. Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

112.
Careers in marketing by
Publication details: USA Institute for career research 2015
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (4)Call number: 658.8002373 IFCR, ... Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8002373 IFCR.

113.
Marketing in the boardroom: winning the hearts and minds of the board by Ruth Saunders. by
Publication details: Routledge 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 SAU.

114.
Brand transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy by Keith Glanfield by
Publication details: London Routledge 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 GLA.

115.
Brand vs. wild : building resilient brands for harsh business environments / by Jonathan David Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : bibliomotion inc., 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DAV.

116.
Qualitative consumer and marketing research / by Russell Belk, Eileen Fischer and Robert V. Kozinets. by
Publication details: Los Angeles Sage 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 BEL.

117.
Performance based strategy : tools and techniques for successful decisions / by Steve Fairbanks, Aaron Buchko. by
Edition: First edition.First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Publishing, 2018
Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: 658.8342 FAI.

118.
Consumer behavior/ by Leon G Schiffman, Joseph Wisenblit and S Ramesh Kumar by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Pearson 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.8342 SCH, ...

119.
Rebuild: How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser by Ramya Ramamurthy by
Publication details: Noida hachette 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 RAM.

120.
Marketing management by Philip Kotler and Kevin lane Keller by
Edition: 15
Publication details: New Delhi Pearson 2018
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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