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121.
Marketing Management: Indian Context Global Perspective by V.S.Ramaswamy by
Edition: 6th
Publication details: New Delhi Sage 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 RAM.

122.
Entrepreneurial Marketing: An Effectual Approach by Edwin J. Nijssen by
Edition: 2 nd
Publication details: New York Routledge 2017
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

123.
Entrepreneurial Marketing: Sustaining Growth in All Organisations by Ian Chaston by
Edition: 2nd ed
Publication details: UK Macmillan 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 CHA.

124.
Marketing Management: Strategic decision making approach/ by John W. Mullins by
Edition: Indian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mc Graw Hill Education 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 MUL.

125.
Marketing White book 2019-20 Edited by Annurag Batra by
Publication details: India BW books 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.0954 BAT.

126.
Digital Marketing Strategic planning & integration/ by Annmarie Hanlon by
Publication details: New Delhi SAGE Publications India 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1).

127.
Social media marketing by Tracy L. Tuten and Michael R. Solomon by
Publication details: New Delhi SAGE Publications India 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 TUT.

128.
The cult of the luxury brand : Inside Asia's love affair with luxurly/ by Radha chadha and paul husband. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Nicholas Brealey International, 2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827095 CHA.

129.
China : internal market development and regulation. Series: A World Bank country study | World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Washington, D.C. : The World Bank, 1994
Availability: No items available.

130.
Managing commodity booms--and busts / Panos Varangis, Takamasa Akiyama, and Donald Mitchell. by Series: Directions in development (Washington, D.C.) | World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Washington, D.C. : World Bank, c1995
Availability: No items available.

131.
The Indian pharmaceutical sector : issues and options for health sector reform / Ramesh Govindaraj, Gnanaraj Chellaraj. by Series: World Bank discussion papers ; no. 437. | World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Washington, D.C. : World Bank, c2002
Availability: No items available.

132.
Standards and global trade : a voice for Africa / [editors, John S. Wilson and Victor O. Abiola]. by Series: World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Washington, D.C. : World Bank, c2003
Other title:
  • Standards & global trade
Availability: No items available.

133.
Tales of Peasants, Traders, and Officials : Contracting in Rural Andhra Pradesh, 1980-82 / Clive Bell. by Series: World Bank e-Library
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Washington, D.C. : The World Bank, 2020
Availability: No items available.

134.
Doing Business in Emerging Markets: by Cavusgil, Tamer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Sage Publications; 2021
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 382.6 CAV. Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

135.
Financial dimensions of marketing decisions / David W Stewart. by Series: Palgrave studies in marketing, organizations and society ; 16292
Edition: 1st edn
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Science+Business Media, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 STE.

136.
Advertising in contemporary consumer culture. by Hellene de burgh woodman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WOO.

137.
India's agricultural marketing : market reforms and emergence of new channels / Nilabja Ghosh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Springer, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 338.10954 GHO.

138.
Strategic marketing issues in emerging markets. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.091724 ADH.

139.
Research handbook of innovation and creativity for marketing management / edited by Eric Shiu Department of Marketing, University of Birmingham, UK. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cheltenham, UK : Edward Elgar Publishing, [2017]Copyright date: ©2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 SHI.

140.
Bottom of the Pyramid marketing : making, shaping and developing BOP markets / edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India). by Series: Marketing in emerging markets
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: United Kingdom : Emerald Publishing, 2019Copyright date: ©2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8008/942.

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