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	1.	Building brands directly: Creating business value from customer relationships / by Stewart Pearson. by Pearson, Stewart Material type: Text; Literary form: Not fiction Publication details: Washington: New York University, 1996 Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R658.84 PEA. Add to cart (remove)
	2.	Customer relationship management / by Kristin Anderson, Carol Kerr. by Anderson, Kristin Kerr, Carol Series: Briefcase Books Series Material type: Text; Literary form: Not fiction Publication details: New York: McGraw-Hill, 2002 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.812 AND. Place hold Add to cart (remove)
	3.	Customer relationship management : a strategic perspective / by G Shainesh and Jagdish N Sheth. by Shainesh, G Sheth, Jagdish N Material type: Text; Literary form: Not fiction Publication details: New Delhi : Macmillan, 2006 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.812 SHA, ... Place hold Add to cart (remove)
	4.	New age of innovation: driving cocreated value through global networks / by C K Prahlad, M S Krishnan. by Prahlad, C K Krishnan, M S Material type: Text; Literary form: Not fiction Publication details: New Delhi: Tata McGraw-Hill, 2008 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.4012 PRA. Place hold Add to cart (remove)
	5.	Employees first, customers second: Turning conventional management upside down / by Vineet Nayar. by Nayar, Vineet Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Press, c2010 Other title: Employees 1st Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.3152 NAY. Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1). Place hold Add to cart (remove)
	6.	Kellogg on branding: the marketing faculty of the Kellogg School of management / edited by Alice M Tybout; Tim Calkins by Alice Tybout, Editor Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Wiley India, 2005 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 TYB. Place hold Add to cart (remove)
	7.	Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays. by Wind, Yoram Hays, Catharine The Wharton Future of Advertising Innovation Network Material type: Text; Format: print Publication details: New Delhi: Wiley, 2016 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WIN. Place hold Add to cart (remove)
	8.	Calming upset customers: staying effective during unpleasant situations / by Rebecca L. Morgan. by Morgan, Rebecca L Edition: 3rd ed. Material type: Text; Format: print Publication details: New Delhi: Viva Books Pvt. Ltd. 2004 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.812 MOR. Place hold Add to cart (remove)
	9.	Permission marketing/ by Seth Godin. by Godin, Seth Material type: Text; Format: print Publication details: London: Pocket Books, 2007 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 GOD. Place hold Add to cart (remove)
	10.	Unstructured data analytics : how to improve customer acquisition, customer retention, and fraud detection and prevention / Jean Paul Isson. by Isson, Jean Paul, 1971- [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2018] Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 005 ISS. Place hold Add to cart (remove)
	11.	The loyalty effect: the hidden force behind growth, profits, and lasting value by Frederick F. Reichheld, by Reichheld, Frederick F [Author] Publication details: Massachusetts HBS Press 1996 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.4 REI. Place hold Add to cart (remove)
	12.	How to discover customer value: tools to grow your business/ by S. Parthasarathy by Parthasarthy, S Publication details: New Delhi: Rupa Publications, 2021 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.812 PAR, ... Place hold Add to cart (remove)
	13.	Inspired: how to create products customers love by Marty Cagan by Cagan, Marty Material type: Text; Format: print ; Literary form: Not fiction Publication details: SVPG Press; California, 2008 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.562 CAG. Lists: New Arrarivals 15 June - 30 June 2022. Place hold Add to cart (remove)
	14.	Practical customer success management : a best practice framework for rapid generation of customer success / Rick Adams. by Adams, Richard, 1967- [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, Taylor & Francis Group, 2020 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8/12 ADA. Lists: New Arrarivals 1 July to 31 July 2022. Place hold Add to cart (remove)
	15.	Loyalty management : from loyalty programs to omnichannel customer experiences / Cristina Ziliani and Marco Ieva. by Ziliani, Cristina [author.] Ieva, Marco (Research fellow in marketing) [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.812 ZIL. Lists: New Arrarivals 1 July to 31 July 2022. Place hold Add to cart (remove)
	16.	Escaping the build trap : how effective product management creates real value by Perri, Melissa. by Perri,Melissa Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol, CA; O'Reilly Media, 2022 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.5. Place hold Add to cart (remove)

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