Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin.
Material type: TextPublication details: New Delhi : Oxford University PressEdition: 1st edISBN:- 9788132105220 (PB)
- 658.827 SAR
Item type | Current library | Call number | Status | Date due | Barcode | |
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Book | Indian Institute of Management Visakhapatnam | 658.827 SAR (Browse shelf(Opens below)) | Available | 000302 |
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658.827 PAR Building brand value: | 658.827 RAM Rebuild: | 658.827 RIE The 22 immutable laws of branding / | 658.827 SAR Strategic brand management for B2B markets : | 658.827 SHA How brands grow : | 658.827 SHA How brands grow: | 658.827 SRI One land, one billion minds : |
Includes bibliographical references (p. [249]=253) and index.
Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands : the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating indian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts.
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