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321.
Loyalty management : from loyalty programs to omnichannel customer experiences / Cristina Ziliani and Marco Ieva. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.812 ZIL, ...

322.
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions / Hester van Herk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Science+Business Media, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 339.47 HER.

323.
Financial dimensions of marketing decisions / David W Stewart. by Series: Palgrave studies in marketing, organizations and society ; 16292
Edition: 1st edn
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Science+Business Media, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 STE.

324.
Advertising in contemporary consumer culture. by Hellene de burgh woodman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WOO.

325.
India's agricultural marketing : market reforms and emergence of new channels / Nilabja Ghosh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Springer, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 338.10954 GHO.

326.
Strategic marketing issues in emerging markets. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.091724 ADH.

327.
Statistical distributions. by Nick T. Thomopoulos by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Science+Business Media, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 519.5 THO.

328.
Corporate governance in India / Arindam Das. by Series: Routledge studies in corporate governance
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Routledge, Taylor & Francis Group 2020Copyright date: Ā©2020
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.40954 DAS.

329.
Strategies for managing uncertainty : booms and busts in the energy industry / Alfred A. Marcus, University of Minnesota. by Series: Organizations and the natural environment
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 153.4 MAR.

330.
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations / Martin Eisend. by
Edition: 1st edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 EIS.

331.
Pricing strategy implementation : translating pricing strategy into results / [edited by] Andreas Hinterhuber and Stephan M. Liozu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8/16 HIN.

332.
The economic theory of costs : foundations and new directions / edited by Matthew McCaffrey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 338.5101.

333.
The intelligent marketer's guide to data privacy/ the impact of big data on customer trust by Robert W. Palmatier by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.812 PAL.

334.
Consumer behaviour and analytics / Andrew Smith. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2020
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

335.
Low carbon pathways for growth in India: India studies in business and economics edited by Rajat kathuria. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 338.954 KAT.

336.
Markets and morals : justifying kidney sales and legalizing prostitution / Yew-Kwang Ng, Nanyang Technological University, Singapore School of Economics, Fudan University, Shanghai. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 174.4.

337.
Hypothesis testing and model selection in the social sciences / David L. Weakliem ; series editor's note by Todd. D. Little. by Series: Methodology in the social sciences
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : The Guilford Press, [2016]
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 300.727 WEA.

338.
Advances in operations research education. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 370 LTT.

339.
How nations succeed : manufacturing, trade, industrial policy, and economic development / Murat A. Yulek. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Science+Business Media, LLC, 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 338.9 YUL.

340.
Development and environmental policy in India / Kanchan Chopra. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 330 CHO.

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