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1.
Marketing Management: a south asian perspective / by Philip Kotler, Kevin Lane Keller and Abraham Koshy. by
Edition: 12th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

2.
Marketing management: a south asian perspective. / by Philip Kotler ... [et al.]. by
Edition: 13th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT. Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

3.
Services marketing / by K Rama Mohana Rao. by
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Pearson, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 RAO.

4.
Options, futures, and other derivatives / by John C. Hull, Sankarashan Basu. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 332.645 HUL. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 332.645 HUL.

5.
Marketing channels / by Anne T. Coughlan ... [et al.]. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Chennai : Pearson/Prentice Hall, c2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.87 COU.

6.
Services marketing: People, technology, strategy / by Christopher Lovelock.. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson Education ; 2001
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LOV.

7.
Business market management: Understanding, creating and delivering value / by James C Anderson and James A Narus. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: N : Pearson Prentice Hall, c2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AND.

8.
Marketing of High-Technology Products and Innovations / Jakki J Mohr, Sanjit Sengupta and Stanley Slater. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Noida: Pearson, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 620.00688 MOH..

9.
Business market management (B2B): Understanding, creating and delivering value / by James C Anderson...[et. al.] by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Noida: Pearson Prentice Hall, c2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (3)Call number: 658.8 AND, ... Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 AND.

10.
Supply chain management: strategy, planning and operation/ by Sunil Chopra by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2013
Availability: Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

11.
The strategy and tactics of pricing: a guide to profitable decision making/ Thomas T. Nagle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.816 NAG.

12.
Services marketing: people, technology, strategy/ by Christopher H. Lovelock by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2011
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

13.
Marketing for hospitality and tourism / by Philip Kotler, John Bowen, James Makens. by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Pearson, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 647.940688 KOT.

14.
Retailing an introduction / by Roger Cox and Paul Brittain by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Pearson, 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.87 COX.

15.
Services marketing / by K Rama Mohana Rao. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Pearson, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 RAO.

16.
Supply chain management: strategy, planning, and operation / by Sunil Chopra, Peter Meindl and Dharam Vir Kalra by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Noida, India: Pearson India, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.7 CHO.

17.
Marketing management / by Philip Kotler and Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text; Format: print
Publication details: Noida, India : Pearson, 2016
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

18.
Consumer behavior / by Leon G Schiffman, Joseph Wisenblit and S Ramesh Kumar. by
Edition: 11th ed.
Material type: Text Text; Format: print
Publication details: Delhi: Pearson, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH.

19.
Marketing research: an applied orientation / by Naresh K Malhotra and Satyabhusan Dash. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Noida: Pearson, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 MAL.

20.
Consumer behavior/ by Leon G Schiffman, Joseph Wisenblit and S Ramesh Kumar by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Pearson 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.8342 SCH, ...

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