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1.
International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; New York: Routledge, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 ONK.

2.
Building brands in Asia: from the inside out / by Tim Andrews and Wilson Chew. by
Material type: Text Text; Format: print
Publication details: London: Routledge, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827095 AND.

3.
Marketing in the boardroom: winning the hearts and minds of the board by Ruth Saunders. by
Publication details: Routledge 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 SAU.

4.
Brand transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy by Keith Glanfield by
Publication details: London Routledge 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 GLA.

5.
Consumer behaviour and analytics / Andrew Smith. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2020
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SMI.

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