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1.
The marketing whitebook, 2009-2010 : marketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P9.

2.
Marketing whitebook 2012-2013 : one-stop guide for marketersMarketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P12.

3.
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Oxford University Press
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR.

4.
Dabawalas lessons for building lasting success based on values/ by Shrinivas Pandit. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.80954792 PAN.

5.
Marketing mantra : the real story of direct marketing in India / Vaswar Das Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India, ©1998
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.840954 DAS.

6.
Marketing whitebook 2016-17 : game changers of marketing / edited by Annurag Batra. by
Material type: Text Text; Format: print
Publication details: New Delhi : Businessworld, [2016]
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P16.

7.
Sales and distribution management: an Indian perspective / by Pingali Venugopal. by
Material type: Text Text; Format: print
Publication details: New Delhi, India: Sage Publications, 2008
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.810954 VEN.

8.
Marketing Management: Indian Context Global Perspective by V.S.Ramaswamy by
Edition: 6th
Publication details: New Delhi Sage 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 RAM.

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