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41.
Marketing mantra : the real story of direct marketing in India / Vaswar Das Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India, ©1998
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.840954 DAS.

42.
Digital marketing / by Vandana Ahuja by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Oxford University Press, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.872 AHU, ... Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

43.
Aaker on branding : 20 principles that drive success / by David Aaker by
Material type: Text Text; Format: print
Publication details: New Delhi : Sage Publications, [2015] ©2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 AAK.

44.
Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays. by
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WIN.

45.
Marketing whitebook 2016-17 : game changers of marketing / edited by Annurag Batra. by
Material type: Text Text; Format: print
Publication details: New Delhi : Businessworld, [2016]
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P16.

46.
International marketing / by Masaaki Kotabe and Kristiaan Helsen. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: New Delhi, India: Wiley, c2011
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

47.
The art of digital marketing: the definitive guide to creating strategic, targeted and measurable online campaigns/ by Ian Dodson. by
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 DOD.

48.
30 second thrillers: tales that tell the stories behind the ads we love / by K. V. Sridhar. by
Material type: Text Text; Format: print
Publication details: New Delhi: Bloomsbury, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 SRI.

49.
Advertising and promotion: an integrated marketing communication perspective / by George E. Belch, Michael A. Belch and Keyoor Purani. by
Edition: 9th ed.
Material type: Text Text; Format: print
Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 BEL. Not available: Indian Institute of Management Visakhapatnam - Andhra University: Checked out (1).

50.
Reviving and accelerating India's exports : policy issues and suggestions / by Dr. H. A. C. Prasad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Ministry of Finance, Government of India, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 382.954 GOI.

51.
Sales and distribution management: an Indian perspective / by Pingali Venugopal. by
Material type: Text Text; Format: print
Publication details: New Delhi, India: Sage Publications, 2008
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.810954 VEN.

52.
Marketing management by Philip Kotler and Kevin lane Keller by
Edition: 15
Publication details: New Delhi Pearson 2018
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

53.
Marketing Management: Indian Context Global Perspective by V.S.Ramaswamy by
Edition: 6th
Publication details: New Delhi Sage 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 RAM.

54.
Marketing Management: Strategic decision making approach/ by John W. Mullins by
Edition: Indian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mc Graw Hill Education 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 MUL.

55.
Digital Marketing Strategic planning & integration/ by Annmarie Hanlon by
Publication details: New Delhi SAGE Publications India 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1).

56.
Social media marketing by Tracy L. Tuten and Michael R. Solomon by
Publication details: New Delhi SAGE Publications India 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 TUT.

57.
Doing Business in Emerging Markets: by Cavusgil, Tamer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Sage Publications; 2021
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 382.6 CAV. Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

58.
Marketing analytics : by Seema Gupta by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi: Wiley India Pvt. Ltd.,, 2021Copyright date: ©2023
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8/3.

59.
Marketing analytics : by Seema Gupta by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi: Wiley India Pvt. Ltd.,, 2021Copyright date: ©2023
Availability: No items available.

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