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	1.	Ogilvy on advertising / by David Ogilvy. by Ogilvy, David Material type: Text; Literary form: Not fiction Publication details: London: Pan Books, 1983 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 OGI. Place hold Add to cart (remove)
	2.	Ogilvy on advertising / by David Ogilvy. by Ogilvy, David Material type: Text; Literary form: Not fiction Publication details: New York: Vintage Books, 1985 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 OGI. Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1). (1 votes) Place hold Add to cart (remove)
	3.	Advertising Management / by David A Aaker, Rajeev Batra, John G Myers. by Aaker, David A Batra, Rajeev Myers, John G Material type: Text; Literary form: Not fiction Publication details: New Delhi: Prentice Hall, 1995 Availability: Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1). Place hold Add to cart (remove)
	4.	Advertising Management / by David A Aaker, Rajeev Batra, John Myers. by Aaker, David A Batra, Rajeev Myers, John Material type: Text; Literary form: Not fiction Publication details: New Jersey: Prentice Hall, 1992 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 AAK. Place hold Add to cart (remove)
	5.	Advertising and promotion : An integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor, Purani. by Belch, George E Belch, Michael A Purani, Keyoor Edition: 7th ed. Material type: Text; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, c2007.[2010] Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 BEL. Place hold Add to cart (remove)
	6.	Nawabs, nudes, noodles : India through 50 years of advertising / by Ambi Parameswaran by Parameswaran, Ambi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Macmillan, 2016 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 659.10954 PAR, ... Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1). Place hold Add to cart (remove)
	7.	Amul's India : based on 50 years of Amul advertising by daCunha Communications / daCunha Communications by daCunha Communications DY Works Gujarat Co-operative Milk Marketing Federation Ltd. (Ānand, India) Material type: Text; Format: print Publication details: Noida : HarperCollins Publishers, 2012 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DAC. Place hold Add to cart (remove)
	8.	Storm the norm : untold stories of 20 brands that did it best : a unique new framework for industry / by Anisha Motwani by Motwani, Anisha Material type: Text; Format: print Publication details: New Delhi : Maven, Rupa, 2016 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 MOT. Place hold Add to cart (remove)
	9.	For god's sake: an adman on the business of religion / by Ambi Parameswaran. by Parameswaran, Ambi Material type: Text; Format: print Publication details: New Delhi : Portfolio, c2014 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 206 PAR. Place hold Add to cart (remove)
	10.	Hegarty on advertising: turning intelligence into magic/ by John Hegarty. by Hegarty, John Material type: Text; Format: print ; Nature of contents: Publication details: New York : Thames & Hudson Ltd., ©2011 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1092 HEG. Place hold Add to cart (remove)
	11.	Twenty ads that shook the world: the century's most groundbreaking advertising and how it changed us all. / by James B. Twitchell. by Twitchell, James B Material type: Text; Format: print Publication details: New York : Three Rivers Press, ©2000 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 TWI. Place hold Add to cart (remove)
	12.	Adkatha: the story of indian advertising/ by Anand Halve and Anita Sarkar. by Halve, Anand Material type: Text; Format: print Publication details: Goa, India : Centurm charitable Trust, ©2011 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.10954 HAL. Place hold Add to cart (remove)
	13.	30 second thrillers: tales that tell the stories behind the ads we love / by K. V. Sridhar. by Sridhar, K. V Material type: Text; Format: print Publication details: New Delhi: Bloomsbury, 2017 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 SRI. Place hold Add to cart (remove)
	14.	Advertising and promotion: an integrated marketing communication perspective / by George E. Belch, Michael A. Belch and Keyoor Purani. by Belch, George E Belch, Michael A Purani, Keyoor Edition: 9th ed. Material type: Text; Format: print Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 BEL. Not available: Indian Institute of Management Visakhapatnam - Andhra University: Checked out (1). Place hold Add to cart (remove)
	15.	How advertising works: the role of research / edited by John Philip Jones by Jones, John Philip [Editor ] Publication details: New Delhi Sage 1998 Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: 659.1 JON. Add to cart (remove)
	16.	The new entrepreneur's guide to setting up and running a successful business / by Paul Kendall. by Kendall, Paul (Paul Francis) [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, Taylor & Francis Group, A Productivity Press Book [2018] Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.11 KEN. Place hold Add to cart (remove)
	17.	Positioning: The battle for your mind by Al Ries, Jack Trout by Al Ries [Author] Jack Trout [Author] Publication details: Chennai McGraw Hill 2018 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.111 RIE. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 659.111 RIE. Place hold Add to cart (remove)
	18.	Advertising in contemporary consumer culture. by Hellene de burgh woodman by De Burgh-woodman, Helene. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Springer Berlin Heidelberg, 2018 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WOO. Lists: New Arrarivals 1 July to 31 July 2022. Place hold Add to cart (remove)

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