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1.
The marketing whitebook, 2009-2010 : marketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P9.

2.
Marketing whitebook 2012-2013 : one-stop guide for marketersMarketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P12.

3.
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Oxford University Press
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR.

4.
Dabawalas lessons for building lasting success based on values/ by Shrinivas Pandit. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.80954792 PAN.

5.
The luxury market in India : Maharajas to masses / edited by Glyn Atwal and Soumya Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke : Palgrave macmillan, 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.45000954 ATW.

6.
One land, one billion minds : insights on branding in India / Ramanujam Sridhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madras : Productivity & Quality Pub., c2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SRI.

7.
Marketing mantra : the real story of direct marketing in India / Vaswar Das Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India, ©1998
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.840954 DAS.

8.
Marketing whitebook 2016-17 : game changers of marketing / edited by Annurag Batra. by
Material type: Text Text; Format: print
Publication details: New Delhi : Businessworld, [2016]
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P16.

9.
Sales and distribution management: an Indian perspective / by Pingali Venugopal. by
Material type: Text Text; Format: print
Publication details: New Delhi, India: Sage Publications, 2008
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.810954 VEN.

10.
Marketing Management: Indian Context Global Perspective by V.S.Ramaswamy by
Edition: 6th
Publication details: New Delhi Sage 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 RAM.

11.
The Indian pharmaceutical sector : issues and options for health sector reform / Ramesh Govindaraj, Gnanaraj Chellaraj. by Series: World Bank discussion papers ; no. 437. | World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Washington, D.C. : World Bank, c2002
Online resources:
Availability: No items available.

12.
India's agricultural marketing : market reforms and emergence of new channels / Nilabja Ghosh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Springer, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 338.10954 GHO.

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