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81.
One land, one billion minds : insights on branding in India / Ramanujam Sridhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madras : Productivity & Quality Pub., c2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SRI.

82.
Get upto speed with online marketing / by Jon Reed by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Financial Times, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 REE .

83.
Dominate your market with Twitter : Tweet your way to business success / Jon Smith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Infinite ideas
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 SMI .

84.
Facebook marketing : an hour a day / by Chris Treadaway, Mari Smith by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Indianopolis : John Wiley & Sons, Inc., 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 TRE.

85.
Digital minds : 12 things every business needs to know about digital marketing by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Victoria, BC : FriesenPress, 2015
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 WSI.

86.
Marketing mantra : the real story of direct marketing in India / Vaswar Das Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India, ©1998
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.840954 DAS.

87.
Services marketing: people, technology, strategy / by Jochen Wirtz, Christopher Lovelock. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: New Jersey: World Scientific, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 WIR.

88.
Supply chain management: strategy, planning, and operation / by Sunil Chopra, Peter Meindl and Dharam Vir Kalra by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Noida, India: Pearson India, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.7 CHO.

89.
Digital marketing / by Vandana Ahuja by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Oxford University Press, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.872 AHU, ... Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

90.
Building brands in Asia: from the inside out / by Tim Andrews and Wilson Chew. by
Material type: Text Text; Format: print
Publication details: London: Routledge, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827095 AND.

91.
Achieving rural & global supply chain excellence: the indian way / Edited by N. Viswanadham by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad, India: Indian School of Business, 2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.7 VIS.

92.
Aaker on branding : 20 principles that drive success / by David Aaker by
Material type: Text Text; Format: print
Publication details: New Delhi : Sage Publications, [2015] ©2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 AAK.

93.
Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays. by
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WIN.

94.
How brands grow : what marketers don't know / by Byron Sharp by
Material type: Text Text; Format: print
Publication details: Australia: Oxford University Press, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SHA.

95.
How brands grow: Part 2 including emerging markets, services, durables, news and luxury brands / by Jenni Romaniuk and Byron Sharp. by
Material type: Text Text; Format: print
Publication details: Australia : Oxford University Press, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SHA.

96.
Marketing management / by Philip Kotler and Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text; Format: print
Publication details: Noida, India : Pearson, 2016
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

97.
Being the shopper: understanding the buyer's choice / by Phil Lempert. by
Material type: Text Text; Format: print
Publication details: New York: John Wiley and sons, inc., 2002
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LEM.

98.
Marketing whitebook 2016-17 : game changers of marketing / edited by Annurag Batra. by
Material type: Text Text; Format: print
Publication details: New Delhi : Businessworld, [2016]
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P16.

99.
Google analytics breakthrough: from zero to business impact/ by Feras Alhlou, Shiraz Asif and Eric Fettman by
Material type: Text Text; Format: print
Publication details: New Jersey: Wiley, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 650 ALH.

100.
International marketing / by Masaaki Kotabe and Kristiaan Helsen. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: New Delhi, India: Wiley, c2011
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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