Advertising and promotion: an integrated marketing communication perspective / by George E. Belch, Michael A. Belch and Keyoor Purani.
Material type: TextPublication details: New Delhi: McGraw Hill Education India Pvt. Ltd. 2015.Edition: 9th edDescription: xliii, 1016 pagesISBN:- 9781259026850 (pbk)
- 659.1 BEL
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 659.1 BEL (Browse shelf(Opens below)) | Available | 000552 | ||
Book | Indian Institute of Management Visakhapatnam - Andhra University | 659.1 BEL (Browse shelf(Opens below)) | Checked out | 08/08/2021 | 000553 |
Browsing Indian Institute of Management Visakhapatnam - Andhra University shelves Close shelf browser (Hides shelf browser)
658.872 AHU Digital marketing / | 658.872 PAR Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You/ | 659.1 AAK Advertising Management / | 659.1 BEL Advertising and promotion: | 659.1 OGI Ogilvy on advertising / | 659.10954 PAR Nawabs, nudes, noodles : | 659.111 RIE Positioning: The battle for your mind |
There are no comments on this title.
Log in to your account to post a comment.