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B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.

By: Contributor(s): Material type: TextTextPublication details: Germany Springer, c2006.Description: xvi, 357 p. : ill. ; 24 cmISBN:
  • 9783540253600
Other title:
  • Business to business brand management
Subject(s): DDC classification:
  • 658.827 KOT
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.827 KOT (Browse shelf(Opens below)) Available 000249

Includes bibliographical references and index.

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