B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
Material type: TextPublication details: Germany Springer, c2006.Description: xvi, 357 p. : ill. ; 24 cmISBN:- 9783540253600
- Business to business brand management
- 658.827 KOT
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.827 KOT (Browse shelf(Opens below)) | Available | 000249 |
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658.827 IND Living the brand : | 658.827 KEL Strategic brand management: | 658.827 KOM The definitive book of branding / | 658.827 KOT B2B brand management / | 658.827 MOT Storm the norm : | 658.827 PAR Building brand value: | 658.827 RAM Rebuild: |
Includes bibliographical references and index.
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