Advertising and promotion: an integrated marketing communication perspective / by George E. Belch, Michael A. Belch and Keyoor Purani.
Material type: TextPublication details: New Delhi: McGraw Hill Education India Pvt. Ltd. 2015.Edition: 9th edDescription: xliii, 1016 pagesISBN:- 9781259026850 (pbk)
- 659.1 BEL
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 659.1 BEL (Browse shelf(Opens below)) | Available | 000552 | ||
Book | Indian Institute of Management Visakhapatnam - Andhra University | 659.1 BEL (Browse shelf(Opens below)) | Checked out | 08/08/2021 | 000553 |
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