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1.
International marketing research / by C Samuel Craig, Susan P Douglas. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Chichester: Wiley Singapore, 2003
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.848 CRA.

2.
International marketing: An Asia Pacific focus / by Masaaki Kotabe. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

3.
Marketing research / by David A Aaker, V Kumar, George S Day. by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wiley, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 AAK.

4.
Strategic market management / by David A Aaker. by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: John Wiley, 2001
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 AAK.

5.
Kellogg on marketing: The Kellogg marketing faculty northwestern university / edited by Dawn Iacobucci. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: John Wiley, 2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 IAC.

6.
Kellogg on branding: the marketing faculty of the Kellogg School of management / edited by Alice M Tybout; Tim Calkins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 TYB.

7.
Strategic market management / by David A Aaker. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: John Wiley, c2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.8 AAK, ...

8.
Strategic market management: global perspectives/ by David A. Aaker and Damien Mcloughlin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK.

9.
Marketing research / David A.Aaker, V.Kumar, George S. Day and Robert P. Leone by
Edition: 10th ed.
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley India, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 AAK.

10.
Facebook marketing : an hour a day / by Chris Treadaway, Mari Smith by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Indianopolis : John Wiley & Sons, Inc., 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 TRE.

11.
Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays. by
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WIN.

12.
Being the shopper: understanding the buyer's choice / by Phil Lempert. by
Material type: Text Text; Format: print
Publication details: New York: John Wiley and sons, inc., 2002
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LEM.

13.
Google analytics breakthrough: from zero to business impact/ by Feras Alhlou, Shiraz Asif and Eric Fettman by
Material type: Text Text; Format: print
Publication details: New Jersey: Wiley, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 650 ALH.

14.
International marketing / by Masaaki Kotabe and Kristiaan Helsen. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: New Delhi, India: Wiley, c2011
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

15.
The art of digital marketing: the definitive guide to creating strategic, targeted and measurable online campaigns/ by Ian Dodson. by
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 DOD.

16.
Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. by
Edition: Revised and Updated Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2016
Online access:
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 303.49 SIE.

17.
Decoded : the science behind why we buy / Phil Barden. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : Wiley, 2023
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342.

18.
Marketing analytics : by Seema Gupta by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi: Wiley India Pvt. Ltd.,, 2021Copyright date: ©2023
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8/3.

19.
Marketing analytics : by Seema Gupta by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi: Wiley India Pvt. Ltd.,, 2021Copyright date: ©2023
Availability: No items available.

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