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1.
Branding your business: Promoting your business, attracting customers and standing o / by James Hammond. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Kogan Page India, 2008
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 HAM.

2.
Designing and managing the supply chain: Concepts, strategies, and case studies / by David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. [Book with CD] by Series: McGraw-Hill/Irwin Series in Operations and Decision Science
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2003
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.5 SIM.

3.
Essentials of marketing research / by William G Zikmund, Barry J Babin. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Thomson South-Western, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 ZIK.

4.
Export marketing: A practical guide for exporters / by S Shiva Ramu. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wheeler, 1996
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 SHI.

5.
Industrial marketing / by Krishna K Havaldar. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2002
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 HAV.

6.
International marketing: An Asia Pacific focus / by Masaaki Kotabe. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

7.
International marketing: Analysis and strategy / by Sak Onkvisit, John J Shaw. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1997
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 ONK.

8.
Marketing Management: a south asian perspective / by Philip Kotler, Kevin Lane Keller and Abraham Koshy. by
Edition: 12th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

9.
Marketing management / by Philip Kotler and Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Prentice Hall India, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

10.
Marketing management: a south asian perspective. / by Philip Kotler ... [et al.]. by
Edition: 13th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT. Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

11.
Marketing research / by David A Aaker, V Kumar, George S Day. by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wiley, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 AAK.

12.
Marketing research: First indian adaptation / by A Parasuraman, Dhruv Grewal, Krishnan R. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Biztantra, 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 PAR.

13.
Marketing research: Methodological foundations / by Gilbert A Churchill, Dawn Lacobucci. by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Thomson South-Western, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 CHU.

14.
The marketing whitebook, 2009-2010 : marketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P9.

15.
Principles of marketing / by Philip Kotler, Gary Armstrong. [Book with CD] by
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1999
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

16.
Research for marketing decisions / by Paul E Green, Donald S Tull, gerald Albaum by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1994
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.83 GRE.

17.
Research for marketing decisions / by Paul E Green, Donald Tull, Gerald Albaum by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1992
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 GRE.

18.
Services marketing / by K Rama Mohana Rao. by
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Pearson, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 RAO.

19.
Options, futures, and other derivatives / by John C. Hull, Sankarashan Basu. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 332.645 HUL. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 332.645 HUL.

20.
Advertising and promotion : An integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor, Purani. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2007.[2010]
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 BEL.

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