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61.
Marketing strategy & management / Michael J. Baker. by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Palgrave macmillan, c2014
Other title:
  • Marketing strategy and management
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

62.
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Oxford University Press
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR.

63.
Dabawalas lessons for building lasting success based on values/ by Shrinivas Pandit. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.80954792 PAN.

64.
Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri and Ayse A. Akcal. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Sage, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 382.6 CAV.

65.
Handbook of qualitative research methods in marketing / edited by Russell W. Belk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK : Edward Elgar, c2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 BEL.

66.
How to write a marketing plan / by John Westwood. by
Edition: 4rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 WES.

67.
Marketing for hospitality and tourism / by Philip Kotler, John Bowen, James Makens. by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Pearson, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 647.940688 KOT.

68.
Marketing research / David A.Aaker, V.Kumar, George S. Day and Robert P. Leone by
Edition: 10th ed.
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley India, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 AAK.

69.
Principles and practice of social marketing an international edition / Rob Donovan and Nadine Henley by
Material type: Text Text; Format: print ; Literary form:
Publication details: New Delhi : Cambridge University Press, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 DON.

70.
Retailing an introduction / by Roger Cox and Paul Brittain by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Pearson, 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.87 COX.

71.
The luxury market in India : Maharajas to masses / edited by Glyn Atwal and Soumya Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke : Palgrave macmillan, 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.45000954 ATW.

72.
Services marketing / by K Rama Mohana Rao. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Pearson, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 RAO.

73.
International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; New York: Routledge, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 ONK.

74.
Consumer behaviour / by Leon G. Schiffman and Leslie Lazar Kanuk by
Edition: 9th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Phi Learning Private Limited 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH.

75.
Marketing management: Text and cases / by Rajiv Lal, John A. Quelch and V. Kasturi Rangan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: TMH, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LAL.

76.
International marketing / by Philip R. Cateora, John L. Graham and Prashant Salwan by
Edition: 13th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: TMH, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 CAT.

77.
Marketing management : The millennium edition / by Philip Kotler by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Prentice Hall India, 1999
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 KOT.

78.
Global marketing management / by Warren J Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersery: Prentice-Hall, 2002
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.848 KEE.

79.
How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh and Mattias Behrer by
Material type: Text Text; Format: print
Publication details: New Delhi : Kogan Page, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 BER.

80.
Managing reality : selected case studies / [Edited by] Prosenjit Datta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Businessworld, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658 DAT.

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