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1.
The 11 immutable laws of Internet branding. / Al Ries and Laura Ries. by
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : HarperBusiness, c2000
Other title:
  • Eleven immutable laws of Internet branding.
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 RIE.

2.
Branding your business: Promoting your business, attracting customers and standing o / by James Hammond. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Kogan Page India, 2008
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 HAM.

3.
Business market management: Understanding, creating and delivering value / by James C Anderson, James A Narus. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice Hall, 1999
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 AND.

4.
Designing and managing the supply chain: Concepts, strategies, and case studies / by David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. [Book with CD] by Series: McGraw-Hill/Irwin Series in Operations and Decision Science
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2003
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.5 SIM.

5.
Essentials of marketing research / by William G Zikmund, Barry J Babin. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Thomson South-Western, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 ZIK.

6.
International marketing research / by C Samuel Craig, Susan P Douglas. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Chichester: Wiley Singapore, 2003
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.848 CRA.

7.
International marketing: An Asia Pacific focus / by Masaaki Kotabe. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

8.
International marketing: Analysis and strategy / by Sak Onkvisit, John J Shaw. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1997
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 ONK.

9.
Living the brand : how to transform every member of your organization into a brand champion. / by Nicholas Ind. by Series: In association with marketing series
Material type: Text Text; Literary form: Not fiction
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 IND.

10.
Makers of management : men and women who changed the business world. / by David Clutterbuck and Sturat Crainer. by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Macmillian, 1990
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658 CLU.

11.
Marketing Management: a south asian perspective / by Philip Kotler, Kevin Lane Keller and Abraham Koshy. by
Edition: 12th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

12.
Marketing management / by Philip Kotler and Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Prentice Hall India, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

13.
Marketing management: a south asian perspective. / by Philip Kotler ... [et al.]. by
Edition: 13th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT. Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

14.
Marketing research / by David A Aaker, V Kumar, George S Day. by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wiley, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 AAK.

15.
Marketing research: An applied orientation / by Naresh K Malhotra. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice-Hall, 1999
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 MAL.

16.
Marketing research: First indian adaptation / by A Parasuraman, Dhruv Grewal, Krishnan R. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Biztantra, 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 PAR.

17.
The marketing whitebook, 2009-2010 : marketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P9.

18.
Marketing: Best practices / by K Douglas Hoffman, Michael R Czinkota, Peter R and others Dickson. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Australia: Thomson, 2003
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 HOF.

19.
Principles of marketing / by Philip Kotler, Gary Armstrong. [Book with CD] by
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1999
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

20.
Research for marketing decisions / by Paul E Green, Donald S Tull, gerald Albaum by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1994
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.83 GRE.

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