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1.
Essentials of marketing research / by William G Zikmund, Barry J Babin. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Thomson South-Western, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 ZIK.

2.
International marketing research / by C Samuel Craig, Susan P Douglas. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Chichester: Wiley Singapore, 2003
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.848 CRA.

3.
Marketing research / by David A Aaker, V Kumar, George S Day. by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wiley, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 AAK.

4.
Marketing research: An applied orientation / by Naresh K Malhotra. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice-Hall, 1999
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 MAL.

5.
Marketing research: First indian adaptation / by A Parasuraman, Dhruv Grewal, Krishnan R. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Biztantra, 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 PAR.

6.
Marketing research: Methodological foundations / by Gilbert A Churchill, Dawn Lacobucci. by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Thomson South-Western, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 CHU.

7.
Marketing research: Text and cases / by Harper W Boyd, Ralph Westfall. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Illinois: Richard D Irwin, 1972
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 BOY.

8.
Research for marketing decisions / by Paul E Green, Donald S Tull, gerald Albaum by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1994
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.83 GRE.

9.
Research for marketing decisions / by Paul E Green, Donald Tull, Gerald Albaum by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1992
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 GRE.

10.
Kellogg on marketing: The Kellogg marketing faculty northwestern university / edited by Dawn Iacobucci. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: John Wiley, 2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 IAC.

11.
Legends in marketing. Philip Kotler / series editor, Jagdish N. Sheth. by Series: Legends in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (8)Call number: 658.8 KOT.1-9, ... Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 KOT.1-9.

12.
Consumer behavior / by Leon G Schiffman, Leslie Lazar Kanuk and S Ramesh Kumar by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH. Not available: Indian Institute of Management Visakhapatnam - Andhra University: Checked out (1).

13.
Handbook of qualitative research methods in marketing / edited by Russell W. Belk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK : Edward Elgar, c2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 BEL.

14.
Marketing research / David A.Aaker, V.Kumar, George S. Day and Robert P. Leone by
Edition: 10th ed.
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley India, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 AAK.

15.
Consumer behaviour / by Leon G. Schiffman and Leslie Lazar Kanuk by
Edition: 9th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Phi Learning Private Limited 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH.

16.
Consumer behavior / by Leon G Schiffman, Joseph Wisenblit and S Ramesh Kumar. by
Edition: 11th ed.
Material type: Text Text; Format: print
Publication details: Delhi: Pearson, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH.

17.
Marketing research: an applied orientation / by Naresh K Malhotra and Satyabhusan Dash. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Noida: Pearson, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 MAL.

18.
Qualitative consumer and marketing research / by Russell Belk, Eileen Fischer and Robert V. Kozinets. by
Publication details: Los Angeles Sage 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 BEL.

19.
Consumer behavior/ by Leon G Schiffman, Joseph Wisenblit and S Ramesh Kumar by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Pearson 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.8342 SCH, ...

20.
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations / Martin Eisend. by
Edition: 1st edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 EIS.

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