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Services marketing : integrating customer focus across the firm / by Valarie A Zeithaml ...[et al.].
Material type:
TextPublication details: New Delhi: Tata Mcgraw Hill, 2013.Edition: 6th edISBN: - 9781259026812
- 658.8 ZEI
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Reference
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Indian Institute of Management Visakhapatnam | 658.8 ZEI (Browse shelf(Opens below)) | Available | 000008 |
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| 658.8 WIL Data-driven marketing content : a practical guide / | 658.8 WIR Services marketing: | 658.8 WIR Winning in Service Markets Success through People Technology and Strategy | 658.8 ZEI Services marketing : | 658.802 AAK Strategic market management / | 658.802 AAK Strategic market management / | 658.802 AAK Strategic market management / |
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