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1.
Marketing services: Competing through quality / by Leonard L Berry, A Parasuraman. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Free Press, 1991
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 BER.

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2.
Service management: Opertions, strategy, and information technology / by James A Fitzsimmons, Mona J Fitzsimmons. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, 1998
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658 FIT, ...

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3.
Services marketing / by K Rama Mohana Rao. by
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Pearson, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 RAO.

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4.
Services marketing: People, technology, strategy / by Christopher Lovelock.. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson Education ; 2001
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LOV.

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5.
Services marketing : integrating customer focus across the firm / by Valarie A Zeithaml ...[et al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata Mcgraw Hill, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 ZEI.

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6.
Services marketing: people, technology, strategy/ by Christopher H. Lovelock by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LOV.

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7.
Service management: operations, strategy, information technology / by James A Fitzsimmons, Mona J Fitzsimmons. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: Irwin/McGraw-Hill, 2011 [2014]
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.812 FIT.

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8.
Services marketing / by K Rama Mohana Rao. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Pearson, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 RAO.

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9.
Services marketing: people, technology, strategy / by Jochen Wirtz, Christopher Lovelock. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: New Jersey: World Scientific, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 WIR.

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10.
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IT enabled services: annual review - September 2017 / by Karthikeya Arora and Ankush Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai, India: CRISIL Research, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 338.470040954 CRI.

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11.
Private service firms in a transitional economy : findings of a survey in St. Petersburg / Martha de Melo and Gur Ofer. by Series: Studies of economies in transformation ; paper no. 11 | World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Washington, D.C. : World Bank, c1994
Online resources:
Availability: No items available.

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12.
Moving people to deliver services / Aaditya Mattoo and Antonia Carzaniga, editors. by Series: Trade and development series | World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Washington, DC : A copublication of the World Bank and Oxford University Press, [2003]Copyright date: copyright 2003
Online resources:
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13.
Domestic regulation and service trade liberalization / Aaditya Mattoo and Pierre Sauve, editors. by Series: World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Washington, DC : World Bank ; [S.l.] : Oxford University Press, [2003]Copyright date: copyright 2003
Online resources:
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14.
Postindustrial East Asian cities : innovation for growth / Shahid Yusuf, Kaoru Nabeshima. by Series: World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Palo Alto, CA : Washington, DC : Stanford Economics and Finance ; World Bank, [2006]Copyright date: copyright 2006
Online resources:
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15.
Services trade and development : the experience of Zambia / edited by Aaditya Mattoo and Lucy Payton. by Series: Trade and development series | World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Basingstoke ; New York : Washington, DC : Palgrave Macmillan ; World Bank, [2007]Copyright date: copyright 2007
Other title:
  • Services trade & development
Online resources:
Availability: No items available.

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16.
A handbook of international trade in services / edited by Aaditya Mattoo, Robert M. Stern, and Gianni Zanini. by Series: World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2008
Online resources:
Availability: No items available.

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17.
The global opportunity in IT-based services : assessing and enhancing country competitiveness / Randeep Sudan ... [and others]. by Series: World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Washington, D.C. : World Bank, c2010
Online resources:
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18.
International trade in services : new trends and opportunities for developing countries / Olivier Cattaneo ... [and others], editors. by Series: World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Washington, D.C. : World Bank, c2010
Online resources:
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19.
Trade in services negotiations : a guide for developing countries / edited by Sebastian Saez. by Series: World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Washington, D.C. : World Bank, c2010
Online resources:
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20.
Barriers to trade in services in the CEFTA region / Borko Handjiski, Lazar Sestovic. by Series: World Bank study | World Bank e-Library
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Washington, D.C. : World Bank, c2011
Online resources:
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