Advertising and promotion : An integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor, Purani.
Material type: TextPublication details: New Delhi : Tata McGraw-Hill, c2007.[2010].Edition: 7th edDescription: xxxiii, 1075 : illISBN:- 0070144966
- 9780070144965 (pbk.)
- 659.1 BEL
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 659.1 BEL (Browse shelf(Opens below)) | Available | C00660 |
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658.91338433870973 FRE Nuts: | 659 ROT Marketing communications from fundamentals to strategies / | 659.1 AAK Advertising Management / | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion: | 659.1 JON How advertising works: | 659.1 OGI Ogilvy on advertising / |
Includes bibliographical references (p. [990]-1027) and indexes.
Meenakshi Subramanian: Tower-B.Wing-z,B-606,Purva Height, B.G Road , Bangalore; Gift
Arvind Raman PGSEM, IIMB Gift
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