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21.
Marketing management / by Philip Kotler and Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Prentice Hall India, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

22.
Marketing management: a south asian perspective. / by Philip Kotler ... [et al.]. by
Edition: 13th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT. Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

23.
Marketing research / by David A Aaker, V Kumar, George S Day. by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wiley, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 AAK.

24.
Marketing research: An applied orientation / by Naresh K Malhotra. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice-Hall, 1999
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 MAL.

25.
Marketing research: First indian adaptation / by A Parasuraman, Dhruv Grewal, Krishnan R. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Biztantra, 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 PAR.

26.
Marketing research: Methodological foundations / by Gilbert A Churchill, Dawn Lacobucci. by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Thomson South-Western, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 CHU.

27.
Marketing research: Text and cases / by Harper W Boyd, Ralph Westfall. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Illinois: Richard D Irwin, 1972
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 BOY.

28.
Marketing services: Competing through quality / by Leonard L Berry, A Parasuraman. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Free Press, 1991
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 BER.

29.
The marketing whitebook, 2009-2010 : marketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P9.

30.
Marketing: Best practices / by K Douglas Hoffman, Michael R Czinkota, Peter R and others Dickson. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Australia: Thomson, 2003
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 HOF.

31.
Principles of marketing / by Philip Kotler, Gary Armstrong. [Book with CD] by
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1999
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

32.
Research for marketing decisions / by Paul E Green, Donald S Tull, gerald Albaum by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1994
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.83 GRE.

33.
Research for marketing decisions / by Paul E Green, Donald Tull, Gerald Albaum by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1992
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 GRE.

34.
Services marketing / by K Rama Mohana Rao. by
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Pearson, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 RAO.

35.
Strategic market planning: Problems and analytical approaches / by Derek F Abell, John S Hammond. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice-Hall, 1979
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 ABE.

36.
Transforming your go-to-market strategy: The three disciplines of channel management / by V Kasturi Rangan, Marie Bell. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: Harvard Business School, 2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.87 RAN.

37.
Strategic marketing / by David W. Cravens, Nigel F. Piercy. by
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006.(2009)
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 CRA. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.802 CRA.

38.
Marketing / by Eric N Berkowitz. by
Material type: Text Text; Literary form: Not fiction
Publication details: Homewood: Irwin, 1992
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 BER.

39.
Options, futures, and other derivatives / by John C. Hull, Sankarashan Basu. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 332.645 HUL. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 332.645 HUL.

40.
Marketing channels / by Anne T. Coughlan ... [et al.]. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Chennai : Pearson/Prentice Hall, c2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.87 COU.

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