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1.
Building brands directly: Creating business value from customer relationships / by Stewart Pearson. by
Material type: Text Text; Literary form: Not fiction
Publication details: Washington: New York University, 1996
Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R658.84 PEA.

2.
Business marketing management: A stratetgic view of industrial and organizational markets / by Michael D Hutt, Thomas W Speh. by Series: Dryden Press Series in Marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Dryden Press, 1995
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.804 HUT.

3.
Export marketing: A practical guide for exporters / by S Shiva Ramu. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wheeler, 1996
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 SHI.

4.
Global brand strategy: unlocking brand potential across countries, cultures and markets / by Sicco Van Gelder. by
Material type: Text Text; Literary form: Not fiction
Publication details: London: Kogan Page, 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 VAN.

5.
Industrial marketing / by Krishna K Havaldar. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2002
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 HAV.

6.
International marketing / by Michael R Czinkota, Ilkka A Ronkainen. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth: Dryden Press, 1993
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: BC C998.

7.
Marketing channels: A management view / by Bert Rosenbloom. by Series: Dryden press series in marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Dryden, 1995
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.87 ROS.

8.
Marketing communications from fundamentals to strategies / by Michael L Rothschild. by
Material type: Text Text; Literary form: Not fiction
Publication details: Massachusetts: D C Heath, 1987
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659 ROT.

9.
Marketing information revolution / edited by Robert C Blattberg, Rashi Glazer, John D C Little. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: Harvard Business School, 1994
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.800 285 BLA.

10.
Marketing research: Methodological foundations / by Gilbert A Churchill, Dawn Lacobucci. by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Thomson South-Western, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 CHU.

11.
Marketing research: Text and cases / by Harper W Boyd, Ralph Westfall. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Illinois: Richard D Irwin, 1972
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 BOY.

12.
Marketing services: Competing through quality / by Leonard L Berry, A Parasuraman. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Free Press, 1991
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 BER.

13.
Research for marketing decisions / by Paul E Green, Donald Tull, Gerald Albaum by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1992
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 GRE.

14.
Strategic market planning: Problems and analytical approaches / by Derek F Abell, John S Hammond. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice-Hall, 1979
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 ABE.

15.
Options, futures, and other derivatives / by John C. Hull, Sankarashan Basu. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 332.645 HUL. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 332.645 HUL.

16.
Services marketing : integrating customer focus across the firm / by Valarie A Zeithaml ...[et al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata Mcgraw Hill, 2013
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

17.
Services marketing: people, technology, strategy/ by Christopher H. Lovelock by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2011
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

18.
Strategic market management: global perspectives/ by David A. Aaker and Damien Mcloughlin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK.

19.
Airline Marketing and Management / by Stephen Shaw by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barlington : Ashgate Publishing, c2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 387.740688 SHA.

20.
Marketing strategy & management / Michael J. Baker. by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Palgrave macmillan, c2014
Other title:
  • Marketing strategy and management
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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