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21.
Legends in marketing. Philip Kotler / series editor, Jagdish N. Sheth. by Series: Legends in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (8)Call number: 658.8 KOT.1-9, ... Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 KOT.1-9.

22.
Strategic market management / by David A Aaker. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: John Wiley, c2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.8 AAK, ...

23.
Consumer behavior / by Leon G Schiffman, Leslie Lazar Kanuk and S Ramesh Kumar by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH. Not available: Indian Institute of Management Visakhapatnam - Andhra University: Checked out (1).

24.
Services marketing : integrating customer focus across the firm / by Valarie A Zeithaml ...[et al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata Mcgraw Hill, 2013
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

25.
Supply chain management: strategy, planning and operation/ by Sunil Chopra by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2013
Availability: Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

26.
The strategy and tactics of pricing: a guide to profitable decision making/ Thomas T. Nagle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.816 NAG.

27.
Services marketing: people, technology, strategy/ by Christopher H. Lovelock by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2011
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

28.
Strategic market management: global perspectives/ by David A. Aaker and Damien Mcloughlin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK.

29.
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Oxford University Press
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR.

30.
Dabawalas lessons for building lasting success based on values/ by Shrinivas Pandit. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.80954792 PAN.

31.
Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri and Ayse A. Akcal. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Sage, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 382.6 CAV.

32.
How to write a marketing plan / by John Westwood. by
Edition: 4rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 WES.

33.
Marketing research / David A.Aaker, V.Kumar, George S. Day and Robert P. Leone by
Edition: 10th ed.
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley India, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 AAK.

34.
Principles and practice of social marketing an international edition / Rob Donovan and Nadine Henley by
Material type: Text Text; Format: print ; Literary form:
Publication details: New Delhi : Cambridge University Press, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 DON.

35.
Retailing an introduction / by Roger Cox and Paul Brittain by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Pearson, 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.87 COX.

36.
Consumer behaviour / by Leon G. Schiffman and Leslie Lazar Kanuk by
Edition: 9th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Phi Learning Private Limited 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH.

37.
Marketing management: Text and cases / by Rajiv Lal, John A. Quelch and V. Kasturi Rangan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: TMH, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LAL.

38.
International marketing / by Philip R. Cateora, John L. Graham and Prashant Salwan by
Edition: 13th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: TMH, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 CAT.

39.
How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh and Mattias Behrer by
Material type: Text Text; Format: print
Publication details: New Delhi : Kogan Page, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 BER.

40.
Managing reality : selected case studies / [Edited by] Prosenjit Datta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Businessworld, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658 DAT.

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