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1.
The 11 immutable laws of Internet branding. / Al Ries and Laura Ries. by
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : HarperBusiness, c2000
Other title:
  • Eleven immutable laws of Internet branding.
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 RIE.

2.
Building brands directly: Creating business value from customer relationships / by Stewart Pearson. by
Material type: Text Text; Literary form: Not fiction
Publication details: Washington: New York University, 1996
Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R658.84 PEA.

3.
Business marketing management: A stratetgic view of industrial and organizational markets / by Michael D Hutt, Thomas W Speh. by Series: Dryden Press Series in Marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Dryden Press, 1995
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.804 HUT.

4.
Marketing channels: A management view / by Bert Rosenbloom. by Series: Dryden press series in marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Dryden, 1995
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.87 ROS.

5.
Marketing services: Competing through quality / by Leonard L Berry, A Parasuraman. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Free Press, 1991
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 BER.

6.
Strategic market management / by David A Aaker. by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: John Wiley, 2001
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 AAK.

7.
Kellogg on marketing: The Kellogg marketing faculty northwestern university / edited by Dawn Iacobucci. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: John Wiley, 2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 IAC.

8.
Marketing strategy & management / Michael J. Baker. by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Palgrave macmillan, c2014
Other title:
  • Marketing strategy and management
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

9.
International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; New York: Routledge, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 ONK.

10.
Being the shopper: understanding the buyer's choice / by Phil Lempert. by
Material type: Text Text; Format: print
Publication details: New York: John Wiley and sons, inc., 2002
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LEM.

11.
Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets/ by Geoffrey A. Moore. by
Material type: Text Text; Format: print
Publication details: New York: Harper Collins, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 620.00688 MOO.

12.
Brand vs. wild : building resilient brands for harsh business environments / by Jonathan David Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : bibliomotion inc., 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DAV.

13.
Entrepreneurial Marketing: An Effectual Approach by Edwin J. Nijssen by
Edition: 2 nd
Publication details: New York Routledge 2017
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

14.
Financial dimensions of marketing decisions / David W Stewart. by Series: Palgrave studies in marketing, organizations and society ; 16292
Edition: 1st edn
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Science+Business Media, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 STE.

15.
Advertising in contemporary consumer culture. by Hellene de burgh woodman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WOO.

16.
India's agricultural marketing : market reforms and emergence of new channels / Nilabja Ghosh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Springer, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 338.10954 GHO.

17.
Strategic marketing issues in emerging markets. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.091724 ADH.

18.
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations / Martin Eisend. by
Edition: 1st edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 EIS.

19.
Consumer behaviour and analytics / Andrew Smith. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2020
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SMI.

20.
Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Palgrave Macmillan, 2015
Availability: No items available.

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