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Strategic marketing / by David W. Cravens, Nigel F. Piercy. by
Edition: 8th ed.
Material type: Text; Literary form:
Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006.(2009)
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.802 CRA, ...
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Strategic market management / by David A Aaker. by
Edition: 6th ed.
Material type: Text; Literary form:
Not fiction
Publication details: New York: John Wiley, 2001
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.8 AAK, ...
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Strategic market management / by David A Aaker. by
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: John Wiley, c2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK. Not available: Indian Institute of Management Visakhapatnam: Checked out (1).
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Marketing strategy & management / Michael J. Baker. by
Edition: 5th ed.
Material type: Text; Literary form:
Not fiction
Publication details: New York, NY : Palgrave macmillan, c2014
Other title: - Marketing strategy and management
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).
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How to write a marketing plan / by John Westwood. by
Edition: 4rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 WES.
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