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1.
Branding your business: Promoting your business, attracting customers and standing o / by James Hammond. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Kogan Page India, 2008
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 HAM.

2.
Business marketing management: A stratetgic view of industrial and organizational markets / by Michael D Hutt, Thomas W Speh. by Series: Dryden Press Series in Marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Dryden Press, 1995
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.804 HUT.

3.
Living the brand : how to transform every member of your organization into a brand champion. / by Nicholas Ind. by Series: In association with marketing series
Material type: Text Text; Literary form: Not fiction
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 IND.

4.
Makers of management : men and women who changed the business world. / by David Clutterbuck and Sturat Crainer. by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Macmillian, 1990
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658 CLU.

5.
Marketing Management: a south asian perspective / by Philip Kotler, Kevin Lane Keller and Abraham Koshy. by
Edition: 12th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

6.
Marketing management / by Philip Kotler and Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Prentice Hall India, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

7.
Marketing management: a south asian perspective. / by Philip Kotler ... [et al.]. by
Edition: 13th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT. Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

8.
Strategic market planning: Problems and analytical approaches / by Derek F Abell, John S Hammond. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice-Hall, 1979
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 ABE.

9.
Strategic marketing / by David W. Cravens, Nigel F. Piercy. by
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006.(2009)
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 CRA. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.802 CRA.

10.
Options, futures, and other derivatives / by John C. Hull, Sankarashan Basu. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 332.645 HUL. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 332.645 HUL.

11.
Marketing / Michael J Etzel, Bruce J Walker and William J. Stanton. by
Edition: 13th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata Mcgraw Hill, c2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 ETZ.

12.
Strategic market management / by David A Aaker. by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: John Wiley, 2001
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 AAK.

13.
Business market management (B2B): Understanding, creating and delivering value / by James C Anderson...[et. al.] by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Noida: Pearson Prentice Hall, c2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (3)Call number: 658.8 AND, ... Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 AND.

14.
HBRs 10 must reads on strategic marketing / Harvard Business Review by Series: HBR's 10 must reads series
Material type: Text Text; Format: print
Publication details: Boston: Harvard Business Review Press, c2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 HAR.

15.
Strategic market management / by David A Aaker. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: John Wiley, c2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.8 AAK, ...

16.
Services marketing: people, technology, strategy/ by Christopher H. Lovelock by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2011
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

17.
Strategic market management: global perspectives/ by David A. Aaker and Damien Mcloughlin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK.

18.
Marketing strategy & management / Michael J. Baker. by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Palgrave macmillan, c2014
Other title:
  • Marketing strategy and management
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

19.
How to write a marketing plan / by John Westwood. by
Edition: 4rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 WES.

20.
International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; New York: Routledge, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 ONK.

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