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41.
Advertising and promotion : An integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor, Purani. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2007.[2010]
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 BEL.

42.
Marketing / Michael J Etzel, Bruce J Walker and William J. Stanton. by
Edition: 13th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata Mcgraw Hill, c2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 ETZ.

43.
Services marketing: People, technology, strategy / by Christopher Lovelock.. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson Education ; 2001
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LOV.

44.
Marketing whitebook 2012-2013 : one-stop guide for marketersMarketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P12.

45.
Strategic market management / by David A Aaker. by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: John Wiley, 2001
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 AAK.

46.
Business market management: Understanding, creating and delivering value / by James C Anderson and James A Narus. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: N : Pearson Prentice Hall, c2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AND.

47.
Kellogg on marketing: The Kellogg marketing faculty northwestern university / edited by Dawn Iacobucci. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: John Wiley, 2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 IAC.

48.
Marketing of High-Technology Products and Innovations / Jakki J Mohr, Sanjit Sengupta and Stanley Slater. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Noida: Pearson, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 620.00688 MOH..

49.
Business market management (B2B): Understanding, creating and delivering value / by James C Anderson...[et. al.] by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Noida: Pearson Prentice Hall, c2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (3)Call number: 658.8 AND, ... Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 AND.

50.
HBRs 10 must reads on strategic marketing / Harvard Business Review by Series: HBR's 10 must reads series
Material type: Text Text; Format: print
Publication details: Boston: Harvard Business Review Press, c2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 HAR.

51.
Kellogg on branding: the marketing faculty of the Kellogg School of management / edited by Alice M Tybout; Tim Calkins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 TYB.

52.
Legends in marketing. Philip Kotler / series editor, Jagdish N. Sheth. by Series: Legends in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (8)Call number: 658.8 KOT.1-9, ... Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 KOT.1-9.

53.
Strategic market management / by David A Aaker. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: John Wiley, c2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.8 AAK, ...

54.
Consumer behavior / by Leon G Schiffman, Leslie Lazar Kanuk and S Ramesh Kumar by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH. Not available: Indian Institute of Management Visakhapatnam - Andhra University: Checked out (1).

55.
Services marketing : integrating customer focus across the firm / by Valarie A Zeithaml ...[et al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata Mcgraw Hill, 2013
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

56.
Supply chain management: strategy, planning and operation/ by Sunil Chopra by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2013
Availability: Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

57.
The strategy and tactics of pricing: a guide to profitable decision making/ Thomas T. Nagle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.816 NAG.

58.
Services marketing: people, technology, strategy/ by Christopher H. Lovelock by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2011
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

59.
Strategic market management: global perspectives/ by David A. Aaker and Damien Mcloughlin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK.

60.
Airline Marketing and Management / by Stephen Shaw by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barlington : Ashgate Publishing, c2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 387.740688 SHA.

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